The Executive’s Playbook for Decision Model Innovation (Part 7)

Where Customer Centricity meets Decision Intelligence

Step 3: Design the Decision-Support Proposition

Core concept: Having identified a critical customer decision (Step 1) and an opportunity to innovate around it (Step 2), Step 3 is about designing the solution – a value proposition that helps the customer make better, faster, or easier decisions. This is where we get creative: What information, tools, or a…